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About us

About us

The Creation Story

Hogarth opened for business in 2008 in an attic room above a shop near London’s Carnaby Street. Our Internet connection came from a cable slung out of a window, and the floor sloped so much that all the chairs ran toward one corner. Eventually, we had fourteen people working in that room. This made it so full that we had to use the Brazilian coffee shop opposite us for our meetings. In memory of these roots, the founders of the company are still known as the “Attic Fourteen”.

Hogarth featured in Marketing Week article

Hogarth was recently mentioned by Marketing Week in an article about the power of global marketing. Analysing the benefits and pitfalls of centralised, universal campaigns adapted and applied across international markets, using Hogarth as an example of how centralised postproduction and international marketing can reduce production costs:

‘Another example of restructuring towards the global model comes from Nestlé. Last year the brand wanted a faster, more consistent and more cost-effective way of getting global campaigns to customers … it selected marketing agency Hogarth to move to a centralised model having previously outsourced to a series of production suppliers…The brand claims this increased efficiency and cut production costs by around 20%.’

The full article is linked here.