Hogarth featured in Marketing Week article
Hogarth was recently mentioned by Marketing Week in an article about the power of global marketing. Analysing the benefits and pitfalls of centralised, universal campaigns adapted and applied across international markets, using Hogarth as an example of how centralised postproduction and international marketing can reduce production costs:
‘Another example of restructuring towards the global model comes from Nestlé. Last year the brand wanted a faster, more consistent and more cost-effective way of getting global campaigns to customers … it selected marketing agency Hogarth to move to a centralised model having previously outsourced to a series of production suppliers…The brand claims this increased efficiency and cut production costs by around 20%.’
The full article is linked here.