Hogarth partners with Ogilvy to form H&O
Offering creative production at the heart of a global creative powerhouse
London, 23 March 2015 – Hogarth, a global advertising production agency, today announced a new venture with Ogilvy & Mather. A new company – H&O – will bring together the resources and technology of the world’s leading production agency Hogarth, with the creative powerhouse that is Ogilvy, to form the largest marketing implementation group in the world.
Since 2008 Hogarth has challenged traditional advertising implementation models. Hogarth delivers efficiency savings to global brands relating to the production of global advertising campaigns as a result of its specialist production teams, global scale and technology. The creation of H&O will now break down the costly and time-consuming barriers between ideation and realization.
“Our latest venture with Ogilvy means we’ll be even better placed to help brands drive the transition from thematic television advertising towards always-on content for social media,” said Barry Jones, CEO, Hogarth Worldwide. “Many brands waste a huge amount of time and effort on production. What’s actually required is a seamless and agile link between creative ideas and efficient delivery. Hogarth has pioneered new ways of working with brands to help them make significant savings. With H&O we can offer seamless integration with creative excellence too.”
“With a portfolio focused on children and young adults, all of our content including print, production, post-production and digital, must be delivered with accuracy while being mindful of local cultural nuances,” said Tim Kilpin, president, chief commercial officer at Mattel. “Hogarth strategically localises our campaigns into 50+ markets globally across broadcast, online and print.”
With headquarters in London, H&O will sit alongside Hogarth and have a presence in 33 global Ogilvy offices. Ogilvy’s production unit, RedWorks, will be subsumed into the new entity, providing H&O clients with access to the global networks of both H&O and Hogarth. Clients will benefit from full broadcast and moving image capabilities, on and off-shore production, a market leading language and transcreation service as well as proprietary technology solutions (such as ZONZA – the digital asset management system and I/AM – which allows clients to efficiently centrally manage their global web estate).
Hogarth began life in 2008 as a 14-person start-up in an attic room above a shop in London’s Carnaby Street. With an objective to challenge traditional advertising production models, it now has over 1,000 staff with offices in more than 20 countries around the world and has grown to a £150m business. It works with many of the world’s leading brands including Nestlé, Dyson, Mattel and Ford.